Taking inspiration from their company tagline, “Laughter is the best cosmetic,” we used this ethos as our guiding principle to tell Benefit’s ultra-branded design story.
Benefit wanted their new space to speak to the brand – and not be shy about it. Chic and playful furniture choices, from vintage-inspired space-age swivel chairs and a hot pink Roche Bobois sofa play off graphic 70’s inspired wall art and a saturated, candy-coated color scheme. Color was key in this project, with pinks and yellows almost identical to Benefit’s brand seen in textiles, paint finishes, and powder coats.
What made this project unique was our creation of one-of-a-kind, printed textiles through our design partner, Avenue Studio.