When SoFi outgrew their Presidio headquarters, they worked with Insidesource to relocate their HQ to a 7-story building in the East Cut neighborhood of San Francisco. The historical Art-Deco building became home, with an airy layout that includes areas to support all work postures and cultivate community. The subdued design emphasizes tailored craftsmanship, curation and quality.
![](https://insidesource.wpenginepowered.com/wp-content/uploads/2021/11/HIPSF_SoFi_09_180709-scaled.jpg)
![](https://insidesource.wpenginepowered.com/wp-content/uploads/2021/11/HIPSF_SoFi_22_180709-scaled.jpg)
Insider Insights
SoFi’s “Big Sky” design theme is expressed in a space that feels boundless, gritty and elegant. Industrial elements in the building were embraced, finding balance with high-end sophistication by way of custom furniture.
Hand crafted custom A-frame tables are seen throughout the office, while sofas in reception evoke elegance and warmth with custom, artisan-made leather. Approachable yet sophisticated, the space reflects this modern-day financial technology company’s values of innovation and helping people reach financial independence.
![](https://insidesource.wpenginepowered.com/wp-content/uploads/2022/01/Crop-scaled.jpg)