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When SoFi outgrew their Presidio headquarters, they worked with Insidesource to relocate their HQ to a 7-story building in the East Cut neighborhood of San Francisco. The historical Art-Deco building became home, with an airy layout that includes areas to support all work postures and cultivate community. The subdued design emphasizes tailored craftsmanship, curation and quality.

Insider Insights

SoFi’s “Big Sky” design theme is expressed in a space that feels boundless, gritty and elegant. Industrial elements in the building were embraced, finding balance with high-end sophistication by way of custom furniture.

Hand crafted custom A-frame tables are seen throughout the office, while sofas in reception evoke elegance and warmth with custom, artisan-made leather. Approachable yet sophisticated, the space reflects this modern-day financial technology company’s values of innovation and helping people reach financial independence.

Project Facts
Location: San Francisco, CA
Size: 99,000 SF
Environments: Conference rooms, focus/huddle rooms, open collaboration zones, phone room, mother’s/wellness room, game room, engineers office
Design Partner: Gensler
Client since 2018
Project Photos: Garrett Rowland