by Bailey changes name to parent company Insidesource and launches showroom refresh

(London, UK, May 15, 2023) by Bailey, a leading provider of workspace design and furniture, announced today that it is changing its name to Insidesource. The change reflects the company’s desire to unify its brand identity globally and streamline its operations.

by Bailey and Insidesource joined forces in 2018 to create the first of its kind global dealer. The merger grew out of the need to offer high-level service to international clients, especially those with a significant presence in North America and the UK.

“Since the merger, our global offering has expanded significantly throughout EMEA and the rest of the world, and it became clear we needed to align our identity as one company,” said by Bailey Principal Mark Bailey. “The only thing that is changing is our name.” “We remain dedicated to providing innovative solutions and exceptional service wherever our clients want to grow.”

“What we’ve built as a team is unprecedented in the furniture dealer world,” said Dave Denny, Insidesource CEO. “The name change unifies our global presence and clears up any confusion about how we are connected.”

The name change will take effect immediately, and all future business activity will be conducted under the name Insidesource.

In celebration of Clerkenwell Design Week, our London-based design team is unveiling a stunning new showroom design with a wide range of innovative and stylish furniture collections from some of the world’s best manufacturers.

“The new London showroom concept reflects the aesthetic of Insidesource’s US showrooms, with a few subtle changes to reflect the local culture – and the Clerkenwell vibe! We are excited that the CDW attendees will be the first to see Insidesource’s first showroom outside of America,” says Kayte Compton, Insidesource Lead Designer.

Renderings of the London showroom’s upcoming refresh.
About Insidesource
Insidesource is the premier, US-based Allsteel furniture dealership headquartered in San Carlos, CA. Their portfolio includes 9 offices in Concord, CA, Sacramento, CA, San Francisco, San Jose, New York, NY, Norwalk, CT, Seattle and London, and was founded by Dave Denny. Since 1991, we’ve been planning and perfecting office spaces for the world’s most luminary companies. With creativity as a passion and collaboration as a cultural cornerstone, Insidesource partners with architectural, design, real estate and project management firms to create dynamic workplaces. Services include planning, development, design, furniture selection, project management, installation, repair and maintenance. To learn more about Insidesource, please visit
About byBailey
byBailey was founded in 2015 by Mark Bailey with the intention of presenting the best in high-quality furniture to the industry we’ve worked in for 30 years. At the showroom in Clerkenwell Green, decades of experience and research have resulted in a selection of some of the finest furniture in the world today. In partnership with a select number of complimentary brands, By Bailey offers the complete package: consultation, design, supply, installation, and ongoing project support.
For more information, contact:
Anne Van Wagener
Marketing Director
Insidesource London
33-35 Clerkenwell Green
London EC1R 0DU
Tel: +44 (0)207 186 1930

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